Permanent

Field Marketing Manager EMEA

SalaryCompetitive
LocationUnited Kingdom
SectorMedical Technology

Description

The primary role of the Field Marketing Manager EMEA is the successful creation and implementation of Business Development Plans and Sales Programs for Tier 2 markets in EMEA. They are responsible for business modeling of new market openings in Nordics and Eastern Europe as well as marketing support of the distributors.

Primary Responsibilities:

• Creating dedicated Business Development Plans and Sales Programs for the Benelux and Nordic markets 

• Field support in growth countries to support and insure execution of planned programs and activities.

• Business modelling of new markets to open. Create a clear market opening plan for each of the markets incl. competitive, pricing, hospital landscape analysis, Run Due Diligence of potential new customer.

• Marketing support for our distributors incl. event management and Marcom / messaging. Link with headquarter in the US to adapt our messaging and disseminate the message.

• Obtains and provides promotional, technical, and managerial support for products to the distributor’s sales team and end-customer (hospitals, physicians, nurses and purchasing agents).

• Maintains knowledge of key customers, the market, industry trends, competitors, and leading competitive strategies.

• Shares “best practices” and innovative ideas that can impact the companies overall success.

• Provide feedback to Product Development for improvement to current product and development of new products/extensions. Shares “best practices” and innovative ideas that can impact the overall success.

• Attend medical meetings as necessary in markets to support local distributor.

 

Knowledge Base:

Field Marketing Manager must maintain a functional knowledge base which includes being informed on:

• Medical Device Industry

• Respiratory Product Knowledge

• Competitive Products

• Medical Terminology

• Medical Procedures / Trends

• Clinical Operations

• New Market Opportunities

• Relationship Management

 

Knowledge, Experience and Education Requirements:

• Bachelor’s Degree in medical engineering or Business administration

• 4+ years proven track record of success in sales in the Medical Device industry

• Experienced in dealer management or Marketing Management

• Current knowledge of respiratory therapies

• Demonstrated success influencing clinical use of product in hospital environment, particularly with novel respiratory technologies

• High sales aptitude

• Demonstrated ability to be hands on

• Cultural literacy and sensitivity

• Open minded, flexible, adaptable

• Ability to establish trust in working relationships

• Strong communication skills, verbal and written including group presentation skills

• Computer skills including MSWord, Excel, PowerPoint and online applications

• >75% travel

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