‘Our social mission is to empower, through research, grassroots organisations and key stakeholders in society that are striving for social, racial and economic justice.’
Kenny Imafidon is a social entrepreneur, political commentator and activist; along with campaigning for social rights, Kenny is CEO of youth-led consultancy ClearView Research, Director at Bite the Ballot and a Trustee for domestic abuse charity S.W.I.M (Strength With In Me).
Kenny began studying Law at BPP Law School, back in 2012, but always had a desire for discovering information. Today, Kenny travels all over the world spreading ClearView’s message and developing its legacy internationally. As our CEO, Maduka Okeke, begins to work on some really exciting projects with Kenny, we wanted to learn more about the origins of ClearView Research, and how the brand plans to develop and continue spreading their positive message in the future.
So, how did ClearView Research start? A gap in the market, partnered with a passion for providing clients with a ‘clearer view’ on how to solve problems with innovative solutions, drove Kenny to start his unique youth-led Consultancy firm. Kenny, an 18 year-old student at the time of founding the company, felt that research was lacking accessibility, clarity and engaging content. Three years on and ClearView Research has provided important research for a number of successful brands and charities, including Vodafone, Deliveroo and London Early Years Foundation (The UK’s largest childcare charity and social enterprise).
ClearView’s predominant goal is to gather information on Millennials and deliver research for clients that provides insights into millennial attitudes, behaviours and perceptions; and who better to understand the millennial market than those part of that demographic?
The way in which research is conducted is dependent on the client brief, but some ways in which they gather the date is by conducting focus groups, market research and campaign support – to name but a few. As ClearView strives to achieve social, racial and economic justice, much of their research is conducted to measure social impact and to help businesses improve Corporate Social Responsibility.
ClearView Research has shown dramatic growth since it was founded in 2015, but Kenny is looking towards national and international development in the not so distant future. Kenny has already worked with many individuals and brands across the world, with some of his research cross-referencing multiple nations. For example, a comparative study in Hong Kong, USA and UK into youth engagement in politics during the 2016 US General Election – an insightful study which was a personal favourite of Kenny’s. He now has his sights set on opening ClearView’s second office in Cardiff, where there are lots of youth centres and an abundance of good opportunities for the brand to further their research. Additionally, Kenny wants to do more work within Africa and is keen to work within multiple countries in the Continent – with Ghana currently at the top of his list, following successful voluntary work he undertook in the country.
Moving forwards, Kenny is keen to ensure the business focuses on projects which are of social business, with this being an integral part of the company’s ethos. He wants ClearView to continue engaging with those who are socially excluded and helping businesses improve their Corporate Social Responsibility, rather than just their profit. Kenny also hopes that ClearView will continue to work intimately with a small number of businesses, providing a personal service – rather than working passively with many.
We wish Kenny and all at ClearView Research the best of luck for the future, as we continue to follow their incredible work and be inspired by their business ethos.
Learn more about Kenny Imafidon and ClearView Research’s work into youth-led consultancy at: http://clearviewresearch.co.uk/